Ideology is the Original Augmented Reality

[Augmented Reality] mode is what makes Pokémon Go different from other PC games: Instead of taking us out of the real world and drawing us into the artificial virtual space, it combines the two; we look at reality and interact with it through the fantasy frame of the digital screen, and this intermediary frame supplements reality with virtual elements which sustain our desire to participate in the game, push us to look for them in a reality which, without this frame, would leave us indifferent. Sound familiar? Of course it does. What the technology of Pokémon Go externalizes is simply the basic mechanism of ideology—at its most basic, ideology is the primordial version of “augmented reality.”

Slavoj Zizek, Nautilus/MIT Press. Ideology is the Original Augmented Reality.