In a survey released last month of people ages 14 to 23—the so-called Generation Z group—YouTube ranked the highest as a preferred learning tool. Fifty-nine percent picked YouTube as a learning preference, 57 percent chose in-person group activities, 47 percent picked learning apps or games, and 47 percent chose printed books. The study—conducted by a global market research firm, The Harris Poll, on behalf of education company Pearson—examines the differences between Generation Z and Millennials—defined as ages 24-40—when it comes to their outlooks, values, and experiences in education and the use of technology. The Generation Z age group has a “specific brand relationship” with YouTube, said Peter Broad, the director of global research and insights for the education company. “When younger learners are looking for answers, they’re going to the most straightforward, familiar force, and for them that’s YouTube.”
Lauraine Genota. EdWeek. Video Learning Outranks Printed Books in Survey.